How to sell stickers online

Over the years, Mojo Sticker has established itself as one of the top destinations for high-quality vinyl sticker production.

Below, we’ll explore the most popular methods to sell stickers online and provide tips for success.

Amazon

How to sell stickers on Amazon

Amazon is a leading platform for online sales, ideal for established brands, high-volume sellers, or those with standout designs.

Steps to sell stickers on Amazon:

1. Set up an Amazon Seller Account: Choose between an Individual plan ($0.99 per sale) or a Professional plan ($39.99/month).
2. Create a Product Detail Page: Add a product title, images, bullet points, and description.
3. Set up Fulfillment by Amazon (FBA): Amazon manages packaging, shipping, customer service, and returns. FBA fees vary by weight and season.

For lightweight products like stickers:

• Fulfillment fees are approximately $3 per package.
• Storage costs are about $0.80 per cubic foot, increasing to $2.40 during October-December.
• Additional costs include shipping inventory to Amazon and maintaining stock levels.

Advantages of Amazon:

• Reach: Access Amazon’s massive customer base of over 200 million daily shoppers.
• Credibility: Selling on Amazon boosts your brand’s reputation.
• Scalability: Buy stickers in bulk (e.g., 10,000 units at $0.21 per sticker) to maximize margins.

Disadvantages of Amazon:

• High Costs: Fees can eat into profits for low-volume sellers.
• Competition: Popular categories like "cute stickers" are dominated by larger manufacturers with strong SEO, sales velocity, and reviews.

Etsy

How to sell stickers on Etsy

Etsy is a go-to marketplace for handmade and creative goods, ideal for smaller creators targeting niche markets.

Steps to sell stickers on Etsy:

1. Create an Etsy account: Set up your shop by following the “Sell on Etsy” guide.
2. Pay setup fees: A one-time fee of $15-$29 applies.
3. Create listings: Start with at least five items. If Mojo Sticker produced your stickers, you can list them as your production partner:
   • Production partner name: Mojo Sticker
   • Location: Amsterdam, NY
4. Manage fulfillment: Handle packing, shipping, and customer service independently.

Advantages of Etsy:

• Niche Market Reach: Etsy connects you with creatives and hobbyists who value unique products.
• Branding Opportunities: Include postcards, thank-you notes, or small gifts to enhance your brand.

Disadvantages of Etsy:

• Fulfillment Responsibilities: You manage inventory and shipping.
• Fees: Etsy charges a 20-cent listing fee, a 6.5% transaction fee, and an additional 3% + $0.25 payment processing fee.

Tips for success on Etsy:

• Craft a compelling brand story.
• Optimize listings for Etsy SEO with detailed descriptions and high-quality visuals.
• Engage customers by providing exceptional service and encouraging reviews.

Conclusion

There’s no single answer to where you should sell stickers online—it depends on your goals, audience, and resources. Mojo Sticker offers high-quality sticker production to help you get started, whether you’re targeting a large marketplace like Amazon or a niche audience on Etsy. Explore your options and grow your sticker business with confidence!